{"id":1580,"date":"2025-03-20T12:09:10","date_gmt":"2025-03-20T12:09:10","guid":{"rendered":"https:\/\/grandtourafam.it\/evento\/visions-design-hi-tech\/"},"modified":"2025-07-10T10:15:56","modified_gmt":"2025-07-10T10:15:56","slug":"visions-design-hi-tech","status":"publish","type":"evento","link":"https:\/\/grandtourafam.it\/en\/event\/visions-design-hi-tech\/","title":{"rendered":"Visions Design &amp; Hi-Tech"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Following the official opening scheduled for April 9 in Ancona, The AFAM Roadshow &#8211; Research. Creativity. Innovation continues its journey in Italy with the second event, to be held on April 15, 2025, a <strong>national day dedicated to Made in Italy<\/strong>, at the <strong>Piaggio Museum in Pontedera<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This event, dedicated to the theme <strong>Visions &#8211; Design &amp; Hi-Tech<\/strong>, the Ancona appointment&#8217;s declination of the project&#8217;s broader concept, <strong>Exploring Humans<\/strong>, explores the synergies between innovation, design and technology, focusing on the role of creativity in redefining the future of production and design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event was included in the calendar of celebrations of the National Day of Made in Italy, established by the Ministry of Business and Made in Italy, and is curated by CNR ISPC, RUFA &#8211; Rome University of Fine Arts and Istituto Modartech, with the collaboration of Museo Piaggio, under the patronage of the Municipality of Pontedera, and with the partnership of Artes 4.0 and Istituto di Biorobotica of Scuola Superiore Sant&#8217;Anna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event will<strong>open<\/strong> at 9 a.m. with the Opening, opening ceremony at the Piaggio Museum Auditorium, where the themes and appointments of the entire day will be introduced, preceded by institutional greetings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will then move to the Modartech Institute, where the <strong>Table Talks<\/strong> will take place, true generative laboratories, thematic think tanks in which representatives of cultural and creative realities, professors, and experts in Digital Cultural Heritage will address specific areas and possible perspectives related to the leading theme of Pontedera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Genius Academies<\/strong>, starting in the afternoon, will offer opportunities for in-depth discussions with lectio magistralis on key topics such as the importance of designing visitor-centered museum experiences, the different forms of multimedia and interactivity, and local experiences of winning designs in creative manufacturing. For the latter, it will be necessary to reserve your place at the links: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>DESIGNING THE MUSEUM EXPERIENCE FOR THE VISITOR OF THE FUTURE.<br\/><\/strong>Classroom Modartech Institute<br\/>by MARKETING TOYS &amp; Marco Guarna, RUFA &#8211; Rome University of Fine Arts<br\/>\u2192 Register at this <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf_pzXylKJEnDCw0TTPZ_wd4_oEHr6A0hrx0HIgsV0HCMK9rw\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">link<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EXPERIENCE FIRST: DESIGNING USER-CENTERED INTERACTIONS<br\/><\/strong>Piaggio Museum Auditorium<br\/>by Andrea Nadalini, WhatWeAre<br\/>\u2192 Register at this <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScgZkcREDdD9UkZYmy6B4RKHPHS05_gDf8H-E6mEuXifkSBaw\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">link<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VISION HI-TECH, THE NEW RENAISSANCE<br\/><\/strong>Lecture hall Modartech Institute<br\/>by Paolo Dario, Artes 4.0 Competence Center and Tuscany 2050 Science Manager<br\/>\u2192 Register at this <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdURmCYbyD-PW-BT_suFA31Vbv1gHwGuBtS-Oq_m64fQMorMw\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">link<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CREATIVE EXPERIENCES: FROM TRADITION TO INNOVATION<br\/><\/strong>Classroom Modartech Institute<br\/>by Sergio Piane, Chief Executive Manager Alkedo Productions<br\/>\u2192 Register at this <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScDEJbunAKZ2heydhZrnBeoQ9e-EkZskNcVqJEnO283A49CaQ\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">link<\/span><\/a><\/p>\n\n\n\n<p class=\"has-gta-black-color has-text-color has-link-color wp-elements-1c19c4fc83b67d1ca8da34bab5601870 wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">As with every appointment of The AFAM Roadshow, Pontedera also features a <strong>PopUp<\/strong> Show, a temporary thematic exhibition set up in an area of the Piaggio Museum. The PopUp Show,hosts works and interactive installations by students from Italian AFAM Academies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-gta-black-color has-text-color has-link-color wp-elements-d6ef03a6c7b157955d0934856c3678fa wp-block-paragraph\">Download the press release <a href=\"https:\/\/grandtourafam.it\/wp-content\/uploads\/2025\/03\/The-Afam-Roadshow-Comunicato-stampa-Pontedera.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">here<\/span><\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-gta-black-color has-text-color has-link-color wp-elements-a3f8719d8ad1c3b54e7e3194b4757340 wp-block-paragraph\">Download the digital brochure <a href=\"https:\/\/grandtourafam.it\/wp-content\/uploads\/2025\/03\/The-Afam-Roadshow-Brochure-Digitale-Pontedera-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">here<\/span><\/a><\/p>\n<\/div>\n","protected":false},"author":18,"featured_media":1318,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"package":[],"class_list":["post-1580","evento","type-evento","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/grandtourafam.it\/en\/wp-json\/wp\/v2\/evento\/1580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandtourafam.it\/en\/wp-json\/wp\/v2\/evento"}],"about":[{"href":"https:\/\/grandtourafam.it\/en\/wp-json\/wp\/v2\/types\/evento"}],"author":[{"embeddable":true,"href":"https:\/\/grandtourafam.it\/en\/wp-json\/wp\/v2\/users\/18"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grandtourafam.it\/en\/wp-json\/wp\/v2\/media\/1318"}],"wp:attachment":[{"href":"https:\/\/grandtourafam.it\/en\/wp-json\/wp\/v2\/media?parent=1580"}],"wp:term":[{"taxonomy":"package","embeddable":true,"href":"https:\/\/grandtourafam.it\/en\/wp-json\/wp\/v2\/package?post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}